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Archive for Monday, February 22, 2010

Advertising Overkill

A risqué web site offered the City of Phoenix $10 million to rename the airport for 5 years. This is analogous to businesses putting their lame names on beloved stadiums.  The question is… where does it stop?  Will we see a company like this drop $10 Million to pay people to wrap their cars to advertise their website?  Will troubled businesses add this company’s name in front of their automotive or airplane logos?  Will they convince a nearly bankrupt city, county, or state to rename train stations, parks, zoos, museums or other public facilities?

Sooner or later, it will happen… only in Disturbia!

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